Overhead are costs that are not directly tied to making of a good or delivery of service. Included in overhead is rent, utilities, insurance. With a new business, it is extremely important to minimize your overhead since profits may not come until later. To minimize your rent expense, it is best to hold off from renting or leasing office space. Use your home office as headquarters for your budding empire. You can also write off on your taxes a percentage of your rent or mortgage as a business expense. To qualify for the tax deduction, your home must be your principal place of business and where you generate most of your income. Take a look at your space and figure out what percentage of your home is used for your business. Most of myt clients here in New York live in small apartments or studios where their living room may be used as a home office. In those cases, the percentage that can be allocated can be as much as 40%. That can be a great benefit for you as you keep costs down. Home Sweet Home, indeed!