On-the-Spot Demos Can Boost Spotty Sales
On-the-Spot Demos Can Boost Spotty Sales
By JOE CONNOLLY
"Here's a marketing idea you can adapt for your business: Perform your actual operations at your clients' convention. Make your product right there on the spot.
The tip comes from Kaplowe Studios, a commercial-production company in Woodbridge, Conn., that creates radio advertisements for car dealers nationwide.
Kaplowe sets up production studios at business conventions. The makeshift studios are pricey to assemble, but worth the expense, says owner and president Mark Kaplowe. "
- Demoing just like a vacuum cleaner salesman but to a different extreme, in unexpected places, times and with unexpected products. Cool. -ed.
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