One of the biggest mistakes new business owners make is confusing networking with selling. You’ll see these people at networking events hawking their wares — My stuff is great! Buy what I have to sell! — and flitting from person to person handing out flyers and business cards. Ugh!
This type of activity does more to turn people off than build the relationships you are seeking. Because that’s what networking is about. Building relationships. You can’t do that on a first date.
Networking is a long term business building strategy. It can reap you many benefits if you do it the right way.
So what exactly is the right way anyhow? Take a look at this discussion about networking to build your business over at the Virtual Handshake Network on Ryze. You’ll pick up some key pieces of advice you can implement right away.
And if you need more help, pick up a copy of my handy little tips guide — 101 Nuggets to Power Up Your Schmooze-Ability.
What do you think? Have you used networking effectively to build your business? Tell us your tips for success by leaving a comment.