Mobile News Headlines: T-Mobile Introduces web2go, Google Mobile for iPhone
T-Mobile is living up to the slogan of "Get More." This week the company launched web2go, an intuitive and we should add improved Web browsing experience, which is designed to work across the majority of T-Mobile handsets.
While T-Mobile got our attention earlier this year because of Google Android, web2go is something that is actually more than just more hype. This does have the promise to make the mobile Web easier to view and navigate from mobile phones. What is especially noteworthy is that web2go will also provide Yahoo! oneSearch, as well as a customizable home page and even make for a more simplified shopping and download experience.
"We believe mobile Web access appeals to everyone, and web2go makes it easier than ever for customers to surf the Web from our broad lineup of phones," said Denny Marie Post, chief marketing officer, T-Mobile USA. "In addition to giving our customers the mobile Web, web2go provides a store front that will continue to grow with our customers, offering a range of products from the latest content to new innovative applications."
Google Mobile App for iPhone Goes Live
After a slight delay the Google Mobile App for iPhone has gone live. Early buzz has mostly been strong, but the big question remains, who exactly needs it? That’s been the problem with a lot of new technology, especially on the mobile platform. Far too much of it seems to fall into the realm of "proof of concept" even when there is nothing that needs proving!
"The new Google Mobile App for iPhone makes it possible for you to do a Google Web search using only your voice," said Google mobile engineering manager Dave Burke in a blog post. "Just hold the phone to your ear, wait for the beep, and say what you're looking for. That's it. Just talk."
That’s a nifty technology and we could see how it has some business applications, such as trying to find a copy place or cyber caf? to check e-mail. And I’ll add that it probably beats asking for directions to the closest ATM or Starbucks, while at least asking a person!
iPhone Jumped to the Top Spot on AdMob Network
The iPhone also had the distinction of making the top spot on the AdMob Network for the month of October, with 4.1 percent of the mobile ads requested from the network. The AdMob Mobile Metrics Report, which was released this Wednesday, shows that requests from advertisers for mobile ads targeted to the iPhone also rose to 236 million last month, which was more than double the 103 million requests from September. AdMob also reported that mobile ad requests for all mobile devices were also on the rise, and grew 13.8 percent in October to 5.8 billion.
The current estimate by various research firms is that revenue from mobile advertising will reach $19 billion by the year 2011, up from the approximately $3 billion seen in 2007. That’s good news for advertisers, but does that mean commercials on the go is the wave of the future?
