This week it was reported that business apps are beginning to overtake consumer-based apps, at least on the iPhone. Telephony Online reported that earlier this year there had been a 50/50 split between those apps developed for business, and apps for consumers. Now the split is more along the lines of a 7-3 split in bowling (or in business terms 70/30).
However, this news might not be trickling down to iPhone users just yet. Many outlets continue to report about the more interesting consumer apps, and I’ll be the first to admit I’m as guilty as anyone. But there needs to be more effort towards reporting on the business-focused apps across the board. On the flip side, even the consumer-based apps are part of a business plan from someone!
Sweb Apps Lets Businesses Reach Customers on the Go
Small businesses now have a way to build their own branded iPhone apps. This is through Sweb Apps, which is aimed at small businesses such as boutiques, retailers and even restaurants. These apps can be used to provide customers with information on sales and promotions or even a daily special, and all through an easy to set up User Management System. These tools can even be used to help managed the gap to social media sites, including Facebook and Twitter.
The company claims that you can “start building” directly from the Sweb Apps site (www.swebapps.com), where in as little as six steps you have a completed iPhone app, which you can then submit to the Apple App Store. This final process is actually handled by Sweb Apps so you don’t have to feel like you’re suddenly an “app developer.”
Currently, the service is available for select categories including: Restaurant, Retail Store, Business, Non-Profit, Government, Entertainment and Customization. The latter is aimed at any small business that might not fit in the other categories. The costs are reasonable, ranging from around $200 to $400, depending on the package option you choose. There is also a $50 one-time setup fee, as well as a $25 a month hosting fee. You can also pay an additional $10 a month to get an analytics tracking packaging, which lets you see the number of downloads and even some usage reports. While you probably won’t take the app world by storm, you’ll at least get the honor of saying, “we have an app for that.”
Mobile Travel App of the Week: TomTom GPS App for iPhone
While there has been no shortage of map-based apps for the iPhone, including many that were low cost or even free, there is truth in you get what you pay for. So if you find yourself lost while relying on a low-cost app, you have no one to blame but yourself. This is something to keep in mind because this week TomTom released a GPS app that was a far cry from the $1.99 versions. In fact at $99, this app might have you checking the price.
But yes, this is an app for nearly $100, but it isn’t short on features or functionality. This app is almost aimed at those users who rely on traditional standalone GPS devices. It is powered by IQ Route technology, which according to the kind folks at TomTom basically calculates the fastest and best routes for you to take. The app, which utilizes Apple’s iPhone 3.0 software, comes with full maps of the United States and Canada, while other maps of destinations throughout Europe, Australia and New Zealand are available for purchase. The new iPhone software makes turn-by-turn navigation possible, and thus there is finally a real “get me to my destination” app for the iPhone. It isn’t exactly cheap, but can you really put a price on never getting lost again?