If you haven’t yet heard about MarketingExperiments.com, it’s time you did. This resource can save your business a bunch of time because they do the research and all you have to do is read their reports. It’s that simple.
Their recent research report covers using press releases. Of course you already know that press releases can increase your online traffic, right? The gold in this report is how they compared press releases to pay-per-click and looked at the return on investment. It’s eye opening to say the least. Here’s a snippet:
It’s tempting to think that press releases are “old media” and have no part to play in the modern world of digital communications.
Our testing has shown that press releases can create significant spikes in site traffic, and generate hundreds or even thousands of back links. Those involved with link-building strategies will certainly appreciate the value those new links can deliver.
However, we also learned that when you sit down and do the math, the cost per click of a PR campaign can be less than driving traffic through the purchase of keywords in a pay-per-click campaign.
The best (and unbelievable) part of MarketingExperiments.com is that they are absolutely free. Can’t beat that price. You’ll need to register, but they don’t badger you will all sorts of sales hype. You get emails when they have new news to share with you.
Hop on over to MarketingExperiments.com and try it out. It may be just what your business has been looking for.
Let me know what you think once you’ve had some time to browse around by leaving me a comment.