"It Ain't me Babe, No, No, No, It Ain't Me You're Looking For"
What does Bob Dylan have in common with PR? He's still around for a reason and it's largely tied to the fact that he's made himself timely over the decades and most importantly, he's a storyteller.
Be a storyteller and be the one folks are looking for. The key is to make your story engaging, impressive and authentic.
