If you have a website for your home based business, is it kept up to date? I’m not talking about the bells and whistles of the latest and greatest new designs. I’m talking about fixed information like the holiday deadlines Denise O’Berry mentioned in Time To Take Down The Christmas Decorations. In addition to that holiday having passed us by, what about other date sensitive elements on your website?
Events and Announcements – If you have any a date sensitive events or announcements, make sure to take them off when the event is over. What inspired this post was a vendor site I visited today that showed a registration banner for a racing event to be held on Thursday, January 10, 2008. Not very impressive as today is January 25th.
News – If you have news on your site, are the news articles up to date? If you use RSS feeds this tends to take care of itself, but make sure that the old, non relevent stuff rolls off.
Copyright Year – This is a small but yet noticeable one. The copyright year at the bottom of the page, usually found in the website CSS footer code. Nothing says ‘unmaintained site’ like a copyright date in the footer from 3 years ago!
These are minor things but in our busy schedules, they’re the things that often get overlooked. A lot of people use a “last updated” stamp to show the last date the site was updated. Keeping these and elements like them up to date will let your site visitors know that someone is actually running the business and it’s not some ‘rarely administered’ website.