I knew T. Boone Pickens was using TV to get his message out about using wind energy and weaning the US off foreign oil, but I wasn’t aware he was using a sophisticated web strategy as well.
Thanks to Bill Branson for the link to an interview about how Pickens is using Web 2.0 to spread his message via grassroots. He’s got a video channel on YouTube, a Twitter account, Facebook profile, and a social networking community on Ning. OK, he’s also got a gazillion dollars, but everything he’s doing, you can too for very little investment.
Check out the interview with T. Boone Pickens on SiliconValley.com