I am overwhelmed by social media. In fact, I keep profiles only because I have to. Social media helps with branding and promotion, and without it, I would be lagging behind my competition. I mainly use Twitter, Facebook, and LinkedIn, only to help spare myself from drowning. However, there is one site that keeps coming up in conversation: Pinterest.
After a lot of prodding from family and friends, I decided to take the Pinterest plunge. What better way to do that than to get expert advice from Maryann Rizzo, one of Pinterest’s top influencers? Rizzo is an interior designer and one of the original influencers of the site. Since joining Pinterest in 2010, her followers have grown to a little over 9 million, and she is now the second most followed Pinterest user in the world.
I was able to pick her brain for ways to use the site, as well as find out tips for new users. We discussed how she uses Pinterest in conjunction with Clipix to organize her personal and professional life.
Pinterest Can Be Used for Business
Many entrepreneurs feel that it’s difficult to use Pinterest for business, but Rizzo dispels that myth quickly. She uses Pinterest for her business daily, not only for existing clients, but for potential clients and advertisers who browse her pins to see if she would be a good fit for their projects or promotions.
Television producer Deborah Mitchell wrote an article for Entrepreneur.com that sums up how businesses can benefit from Pinterest:
Pinterest is the only platform that embodies every brand’s dream to have millions of potential customers eagerly look through a carefully-curated catalog.”—Deborah Mitchell
Think about it, people flip through their Facebook and Twitter feeds, but they actually stop and take the time to look through their Pinterest boards. Rizzo adopts this philosophy with her use of Pinterest. She uses her boards as visual inspiration for herself and her clients.
Rizzo recalls a time when she saved thousands of magazine clippings, all cut by hand and organized in notebooks in her studio. When she started using Pinterest, she was thrilled to learn she could electronically “pin” images and put down her scissors.
During our conversation, Rizzo spoke about another popular site that works hand-in-hand with Pinterest: Clipix, an online bookmarking, file sharing, and organizational tool. Combining both has helped her organize and also share what she wants, and not share what she wants to stay private.
Using Clipix with Pinterest
Some have called Clipix an alternative to Pinterest, but according to Rizzo, that is not the case. “Most of my private boards are on Clipix,” she explains.
Unlike Pinterest, Clipix is not considered a social network, but a utility; it allows you to save and organize content from across the web onto “clipboards.” Like Pinterest, you can clip images and videos, but you can also upload digital files, including Excel spreadsheets, Word documents, PDF files, and email messages. You can also add notes, articles of interest, and photos.
So besides privacy, what are reasons why you would want to use Clipix along with Pinterest? According to Rizzo, “One of the main reasons I started using Clipix was to track my Pinterest work. For example, if I am working on an ad campaign for an advertiser, I will pin a photo and then immediately ‘clip’ it onto a clipboard file on Clipix. When the campaign is over I email the entire file full of pins to the advertiser. It works similarly to Pinterest, so the advertiser is able to click on the photo and it will take them directly to the pin of their product on Pinterest.”