How to Build a Prospect List
Chances are you have too many prospects to contact at once so the first step is to create a focused prospect list. But before you start cutting down your prospect list into segments, you need to decide what you’re going to do with those prospects and what your goals are. Some questions to ask yourself:
- Are you going to run a call or mail campaign (or both)?
- Which decision-maker are you going to reach?
- Are you offering a giveaway or discounted purchase?
- Are you trying to drive traffic to your website or boost sales over the phone?
- What is your budget and how will you measure the effectiveness?
Once you know these things, you can begin narrowing down your prospect list to meet your needs for a specific campaign. Try using criteria like decision-maker or credit rating to focus on the right opportunities when building the prospect list. You can even use a toll-free number to lower the cost of a call campaign.
Try using criteria like decision-maker or credit rating to focus on the right opportunities when building the prospect list.
Business Takeaways
- It’s important to build a targeted prospect list based on your goals.
- To help with your prospecting and list building needs, try this solution:
