I know you are expecting my usual blog about self-directed
retirement and your solo 401(k) plan. I
have decided to take time out from that line of thinking to visit a subject I
think is necessary in these seemingly hard times. It is difficult to see the economic downturn
we are experiencing as a short-term problem.
I have two close friends that have been in the retail floral
business for 24 years, see http://www.countrysidefloral.com/aboutus.html. Patty and Marcia have weathered many of these
economic storms. Marcia’s advice is to
realize that all her competitors are in the same boat. Having known these two wonderful women business
partners for many years, I can tell you that they are continuing to do
everything in their power to demonstrate to their customers that they
understand and are all in this together.
They will come out of this hard time stronger than before. They can tell
you how today compares to this same day for the last 24 years – what a great
way to see that things do eventually change for the better.
It is easy to get caught up in the lifestyle of instant
gratification. Much of what we do is
Ready – Fire – Aim! Planning is
difficult to do when you are trying to survive in a down market. Many of us think there is some magic bullet
for success. I ask you to not be looking
for the easy way or succumb to claims that you can be an instant success or
learn to play the piano in just one week!
This is hard, serious work.
What I will ask you to do is take a look at the advice of
other bloggers here at AllBusiness.com.
These folks represent the true overnight successes. I read these blogs, gain perspective and come
away with many great ideas on how to survive the hard times. Take the time to plan for the future. Many businesses will not survive. You can be prepared to take advantage of the
next upturn and be more successful than ever.