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    How Do You Measure Success in Business and in Life?

    How Do You Measure Success in Business and in Life?

    Bob Voss
    Starting a BusinessLegacyYour Career

    It’s May and the snow is still falling in Minnesota! May means we are winding down another semester at the Technical College I teach at. One of the classes I teach is called Introduction to Small Business, which is a required course for a certificate or an AS degree. This class gives the students an overview of what it is like to start and own a small business. We spend a great deal of time in this class exploring why some businesses fail while other succeed. As a starting point for the class each student has to define for me what the words “failure” and “success” means to them, and at the end of the class they are required to turn into me a personal hand written quote on the subject of success. Over the last eleven years I have collected over 1200 quotes and I continue to be impressed with the insight and depth my students have about the topic of success.

    One of the questions I always get asked from students is “what is my own favorite quote on success?” Well, to be honest, I do have many favorites but one quote always stands out above the rest for me. The quote is from a southern gentleman who was an educator and civil rights leader named Booker T. Washington. He was born into slavery in 1854, was for the most part self taught, and went on to found Tuskegee Normal and Industrial Institute. In his later years he even became an advisor to a number of US Presidents. His life is a testimony to the resiliency of the human spirit. His success quote is this:

    “Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome.”

    When someone asks me about some of the most successful businesses started out of my program, I don’t answer with the business that now employs over 50 people or the one that just passed $3 million in sales. I tell them about Val, a single mom with four kids under the age of 8, who started a photography business and made enough money to buy a house for her family. Or I tell them about Conrad, a returning vet with PTSD who is happily running a custom furniture shop. I have had students who have been in prison, addicted to alcohol or drugs, been homeless, or have been bankrupt that have started and are now running their own businesses. Why I love my job is that that no matter how much I give to my students, I always get much more back from them!

    If you have a success quote that is a personal favorite of yours, I would love to hear about it. Please send me an e-mail with your favorite quote at bob@21questionbusinessplan.com.

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    Profile: Bob Voss

    Bob Voss has been starting and growing businesses for the last 35 years. He is the holder of two patents for Optical Code Technology and has raised over $8M for the companies he has started. In 2002 he was given the opportunity to start a Business Entrepreneur Certificate program at Dakota County Technical College in Minnesota. In 2006 he was awarded the Instructor of the Year at the college, and in 2008 was awarded the National Business Entrepreneur Instructor of the Year for NACCE (National Association for Community College Entrepreneurship). His advice and counsel has helped hundreds of business start successfully. If you have a question for Bob, he can be contacted at bob@21questionbusinessplan.com.

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