There is a very introspective process that will help you achieve a clear understanding of your Primary Aim. Some people breeze through it easily. Others are challenged and go through bouts of confusion and self-appraisal before they understand what their Primary Aim is all about. Virtually everyone learns from it. The end result is to create a force for guiding your life and the important elements within your life, including your franchise business.
Your Primary Aim is unique to you. It’s about what you truly want for yourself. It’s not about the obligations you have to others, and it’s not about what others expect of you. Think only about yourself and what you want your life to be like. That’s difficult for many of us. We are accustomed to putting others first or taking responsibility for them. For the moment, let go of all these responsibilities and “shoulds.” Indulge yourself and think only in terms of your own self-interest. Dream and fantasize. Reach for what you want.
Feel free to let your wishes soar without embarrassment, self-consciousness, or concern for the expectations of others.
Look for the “Fire”
It takes careful thought to discover your Primary Aim, the one that fits you uniquely, the one that provides a sense of direction and purpose, and the one you feel in your gut. It’s easy to come up with something that “sounds good” and that “should be” a good Primary Aim, but doesn’t really motivate you. It would be a mistake to navigate the process and the worksheets to arrive at a Primary Aim that just seems okay, but that in your heart-of-hearts just doesn’t have the fire of your most heartfelt purpose in life.
Make an honest self-assessment, figure out what you really want from your life, condense it into a brief statement, and use it as a guiding light as you plan your future. My next blog will address the 5-Step process needed to help you define what it is you truly want out of life. You’ll be amazed at the ease in which all other decisions in life will come including finding and succeeding in the right franchise business.