How Can I Find Out How Much It Costs to Advertise on Radio?

In order to find out the costs of advertising on radio, if you have already determined the specific station on which you plan to advertise, you should contact the advertising department at that station. Many radio stations have very active Web Sites from which you can obtain contact information regarding advertising. You can search for your specific radio station on the Internet.

An excellent place to find contact information for radio stations is at Arbitron.com. Arbitron is an international marketing research and media firm serving radio broadcasters, cable companies, advertising agencies, advertisers, and outdoor advertising companies in Europe, Mexico, and the United States. Its core business is measuring network and local market radio audiences across the United States.

Arbitron maintains Radio Station Information Profiles that contain information about all radio stations in the United States: current addresses, Station Names (including call letters), broadcast times, frequencies and formats.

If you are not decided as to which radio station(s) upon which you wish to advertise, you might want to contact a broadcasting network for information about its affiliated stations. A list of selected radio broadcasting networks can be found at Yahoo.