Seth Godin can often be counted upon to make me think differently about things. Today he prods us into “becoming proactive” and offers this example. Assume for a moment you’re a home builder:
If you want to sell a new house, why not offer prospective buyers help in selling their old
houses? Send your idle crews to their house to paint it or do other
important cosmetic fixes. Fill the old house with the furniture you use
in your models, etc.
Another idea was for a solopreneur to offer to hold virtual garage sales on eBay for people:
Go in with a digital camera, catalog and photograph the top 20 most
valuable items in the house and sell them on eBay… and split the
Now what he’s advocating is to latch on to a business opportunity nobody else is covering. This is how creative entrepreneurs make the best of a tough economy.
What he’s really suggesting is finding ways to help your buyers buy or to help sellers sell. How can you expand on what you do to make the best of these times?