Growth 2.0 Conference for Entrepreneurs and Small Biz Owners
I'm at the Growth 2.0 event put on by Entrepreneur Magazine and exclusively sponsored by The UPS Store. In fact, sponsor may not be the right word - they are more like benefactors as they have made the event entirely free for entrepreneurs and small biz owners. This is unheard of in today's economy and something that boggles the mind when you think about the kind of speakers and effort they have put into this event. I'll be filling in the blanks after I hear some of their talks.
Jay Conrad Levinson is the keynote. One of the best known and admired names in marketing.
He left us with 20 "ENT" words to make your marketing successful:
1. Commitment
2. Investment
3. Insistent
4. Confident
5. Patient
6. Assortment
7. Convenient Time is NOT money. Time is LIFE. Do not waste it.
8. Subsequent to the sale
9. Amazement Stories, we love stories
10. Measurement
11. Involvement
12. Dependent (look at affiliate marketing)
13. Armament (equipment to wage and win battles)
14. Consent
15. Content
16. Augment
17. Congruent
18. Experiment
19. Enlightenment
20. Implement
Tim Berry, founder of bplans.com and Palo Alto Software. A serial entrepreneur, regular columnist at both Entrepreneur and SmallBizTrends (and other publications, too). He's joining a tweetup we've coordinated with Infusionsoft.
Starr Hall, PR guru. She'll be teaching two sessions on Internet Power Marketing.
Susan Gunelius. Branding.
Ivan Misner. Networking.
Tom Black. Sales Management.
Asheesh Advani. How to Raise Angel Capital.
