Feed Finder – using a keyword-based feed tool to keep up with your market intelligence

Not long ago, I posted about using Google Reader for

competitive research (insert LINK) and gave some tips on how to do that wisely.

I recently learned about a new keyword-based feed (RSS) tool

that allows you to search one or many feeds, by keyword, and load it into your

Google Reader (or whatever other reader you might use).

Feed Findings is a brand new

service that creates keyword searchable feeds from existing feeds. With the

constantly growing popularity of feeds (Atom, RDF and RSS) tools like Feed

Findings empower you to quickly "search" for the specific feed

entries that interest you.

The service took me step by step through adding feeds I wanted to monitor. I

input the three feeds I wanted to watch: David Strom’s Web Informant, PR Newswire,

and my Twitter feed. It puts them all into one nice feed result (in my Google Reader)

and then when I click on the new title it takes me to the full text on that original

site.

Here’s one I created for my search efforts for my favorite Online Scheduling company (and client). Here's the code string (not pretty) so you'll get the idea. Note the last bit at the end: online scheduling. You can't see my underlying selected feeds I've noted below.

https://www.feedfindings.com/keyword_search.php?g=2875&search=%5Bonline scheduling%5D

If I chose to, I could just grab this url, modify the keywords I want to search

and create a whole new search feed based on the new terms – but it would search

only those three feeds I put into the Feed Finder tool.  Quite easy and fast to just go create another new

one, too, and add other feeds I want to monitor for that TERM.

I have to add here that I really respect when a company like Odin Metatech, a Santa Monica,

California based technology consultancy. They have figured out how to add a

valuable service that helps build awareness for its main revenue-producing

company. Bravo. If you disagree with me, speak up in comments or via email,

please. In my view, we cannot have all these free applications and valuable

tools for very long, if we don’t somehow figure out how to monetize them or

link them to our main company services and products.  I do not know this company or its management,

but am speaking about the concept of building useful free tools and linking

them to our paid work.

Try the Feed Finder tool and let me know what you think, or if

you need help setting it up, drop me a note.

TJ McCue is founder of the Sales Rescue Team and chief

bottlewasher at Q4 Sales.

He welcomes your comments here or by email or with a Twitter Follow.