It used to be that if you didn’t have a business card, you weren’t really in business. Today, the same is true of a web page. If you don’t have a website and can’t be found on the Internet, I’m not sure you’re in business either.
Creating a webpage isn’t as expensive or difficult as it used to be. There are templates to help you as well as people you can hire to help design your brand. Because that’s what having a webpage is all about – branding. Having a presence on the Internet will both legitimize your business and help you establish an image. Just to be clear - developing a webpage doesn’t mean you need to immerse yourself in social media sites like Twitter and Facebook (although I do recommend creating a LinkedIn profile). It is simply an extension of your professionalism. It helps you look like you’re in business!
Also, please keep in mind that your webpage design should mirror the industry that you’re in. As someone once explained to me, you wouldn’t wear shorts to a cocktail party, would you? This is why it may be necessary to hire an expert to help you – someone that really understands how designs (be it your website, logo, etc.) convey different sentiments. Appropriateness is key. Because obviously, a poorly designed website can negatively influence people’s opinion of your business. Check out e-lance or a similar site for potential web designers for hire.
Please, do this one thing for yourself. If you’re committed to your business, then you need to invest in yourself. If you’re unable to do so now, wait until you can afford to.
StephenKey is a successful award-winning inventor who has licensed over 20
products in the past 30 years. He is a board member of Accudial
Pharmaceuticals, Inc. and has a new book "One Simple Idea: Turn your
dreams into a licensing goldmine while letting others do the work" due
to release Spring 2011 from McGraw-Hill. Along with business partner
Andrew Krauss, Stephen runs inventRight, a company dedicated to
education. Teaching inventors and entrepreneurs the skills needed to
successfully license their ideas. You can listen to the weekly radio show on inventing.
Preorder One Simple Idea now and get access to our database of over 1300 companies looking for ideas.
Visit www.inventright.com to learn more.
