One essential problem that a home-based business faces when doing business on the web is: how will people know they can trust you? You know you’re legitimate, but your web site visitors don’t. This is why establishing credibility is important. It’s especially important when you work from home and have no actual physical business location.
The good news is that there are lots of ways to establish business credibility. The best ways are through outside parties such as the Better Business Bureau (BBB). Establishing an account with the BBB places your company on record with them and allows your business to be verified from an outside entity.
In general, the Better Business Bureau is viewed as a trusted source of ethical business standards to most consumers. With a BBB membership, you will get a seal to place on your website that will let site visitors click through to your BBB record and read about your company. From there, they can view the BBB Reliability Report on your company. What does a Reliability Report look like? Here is the reliability report for AllBusiness.Com
Establishing credibility is essential in the management of any business. For home-based businesses, the Better Business Bureau can be an excellent way to ‘jump start’ your credibility. The requirements for a BBB online seal can be found here.