Today we’ll be talking about Detour #2. We call it “Turning the Stones.”
You’ve been out there for awhile now looking at businesses trying to find that “perfect” fit. You’ve discovered some pretty interesting options. One or two of them have many of the things that speak directly into your goals and needs. Still, with all of the options available, there must be a better opportunity out there. So you look at one more, and one more, and so on . . .
You’re a lot further down the road now and you’re not so sure anymore. There’s so much information to gather and you don’t want to waste too much time on any one option. You’ve got to keep moving. Now you’re simply skimming over a small amount of information for each option, looking for those red flags that tell you “this won’t work in my area” or “this isn’t for me”. You’re really going with your gut or your perceptions at this point. You’re in the mode where you keep “Turning the Stones” hoping to find that “perfect” business.
The problem is that you’re actually imploding the results that you’re seeking. By not gathering enough information on each option, and allowing your “feelings” about what the business is, to determine your next move, you’re probably moving past a great opportunity without realizing it.
1. Determine your goals, needs and expectations BEFORE you look at options.
2. Be a census taker. Gather the information about the model and make NO decisions until you’re finished with a good study of the data of what makes it successful.
3. Recognize that there is NO PERFECT BUSINESS. They all require something that will likely make you uncomfortable at first.
4. Be okay with the discomfort. That’s what gives you the opportunity to grow! And that opportunity to grow is probably what you where looking for anyway, right?