Emotional Detours to Becoming a Franchise Owner

This is the first of a 5 part series on the emotional detours that keep us from reaching our target lives.

Picture a bridge. On one end of that bridge stands 95% of the adult population under a corporate umbrella. If we asked them whether they’d choose the same career again most of them would say no. The reason we know this is because 75% of them say that they have a strong desire to be self-sufficient.

On the other side of the bridge stands the other 5%. These are the Entrepreneurs. If we asked them how many of them are anxious to get back to corporate America, what do you think the answer would be? If we can agree that that number would be very low, we’d also have to ask another question: What’s the difference between the 75% who say they want to be self-sufficient and the 5% who are? Are those 5 percenters braver or smarter? What ‘s keeping the 75% from getting to the other side of the bridge?

If you said the biggest reason was fear, you’d be right. Fear is the number one emotional detour that keeps us from reaching our targets. So what does fear stand for? How about this:

False

Evidence

Appearing

Real

We’re generally afraid of the unknown. Many times we stop moving toward what we really want for ourselves because the unknown is just too scary. The reality is that those 5 percenters that made it across the bridge aren’t generally braver or smarter than anyone else. They just stuck it out long enough to have a plan for success. They moved past their fear by gathering all of the information necessary to complete their plan for success.