Email Marketing Invites: 5 Videos to Send to Event Attendees
Taking advantage of video email invite technology can significantly boost your participation rate for upcoming company events. Here are five suggestions on how you can harness the audiovisual medium to replace the tired and shopworn conference invitation.
1. Footage From The Last Event
The best way to entice potential attendees to your latest event is to show them exciting footage of your previous function. What you select to show in the video is all-important: Carefully selecting and editing the highlights from your preceding event can serve to build a sense of anticipation and allure.
Shy away from a full length inclusion of the CEO's keynote address in favor of quick cuts of various social events, games, demonstrations, displays, and activities. The primary rule in any video production is show it don't say it, therefore build your video primarily around strong, descriptive, interesting visuals.
2. A Welcome Message With An Overview Of The Event
Successful email marketing is essentially a conversation, never a broadcast. Sending out a video welcome message featuring an overview of the upcoming functions which is as personalized as possible can have positive effects on participation.
Consider creating a specialized welcome message for each of the major segmentations on your list. The recipients will likely think that you created it just for them!
3. Testimonials From People Who Attended The Last Event
The most powerful means of persuasion in our social networking era is the trusted testimonial.Incorporating honest and straightforward testimonials from participants from your previous events can work wonders to convince prospective attendees who may have been sitting on the fence.
The testimonials should not be unanimously glowing, but should be generally positive while retaining realism. Your audience knows that nothing is ever 100% perfect, so if you can demonstrate that you are conducting events with a higher than average rate of success, your viewers will respond accordingly.
4. An Overview Of The Space Used For The Event, From The City To The Restaurants
A visual introduction to the space and the city where the event will take place is going to be welcomed by the prospects, whether the event will be held in a major convention city with millions of square feet of conference space such as Las Vegas or New York City, or a smaller city like Milwaukee or Nashville with barely 100,000 square feet each.
A quick walkthrough of the hotel's facilities and some tips on where to find the most attractive restaurants will also be welcomed. Keep in mind that not all your attendees are likely on expense accounts thus take time to feature budget dining options as well as the haute cuisine Michelin starred establishments.
5. A Quick Instructional Video Walking Through The Event Signup Process
The signup process for most events is far more complicated than just listing name, address, and phone number. An instructional video showing how to navigate through the signup process for the event can be a comforting reassurance. Ensure that the video stays brief and to the point while refraining from delving into every possible option on the signup checklist. Keeping it simple and linear will encourage participation.
Video production can serve as an affordable substitute for conventional text email invitations, and allows you to benefit from all the power and impact which modern electronic audiovisual media can provide. Trade in your text email invitations for video and watch your attendee rates blossom!
