If you’re selling products on eBay or Overstock as your home based business, you’re probably aware of the importance of the Auction Title. I was enjoying a great tele-seminar this week where the speaker was discussing Auction Titles. According to this speaker, the auction title’s main purpose is to have your listing be found in the internal search engine and should be structured accordingly.
It’s true that in the case of eBay for instance, you will want to place your important keywords, model numbers (if applicable), and other descriptors in your title so that people searching for them can pick your listing up. But if you’re selling something that has any degree of competition, your listing will show up among many others and you’ll need something more than just keywords stuffed in a line to stand out in the crowd.
Some sellers sprinkle CAPS, others use eBay’s 2nd line Subtitle, and some use the Bold and other features to further catch the shopper’s eye. Auctions titles are one of the “fine line” things where you want to structure them for the internal search engine, but you also want to make them attractive to shoppers. A good all around approach is to have your title use all the allowed space while paying attention to a good balance of keywords usage and readability.