Don't Call Us....Endlessly....
This is an oldie but goodie on PR efforts that I thought I would share as I'm going to feature an upcoming interview with David Henderson and his book "Making News" that I was lucky enough to do a few months ago. It will be posted on this blog and on the Must Read Business Books blog.
But here's a great insight from the brilliant Henderson on those incessant phone calls to journalists and why they're not such a super way to get your news covered!
Here's the link to Henderson's aptly titled post "Dialing for Stories".
