If you have a website that sells some product or service – and let’s face it; just about any home-based business does nowadays – then you will want to make sure your site visitors don’t click away the moment they land on your site (usually your home page).
One of the obvious things that many web-based business owners overlook is that web visitors are looking for something in particular. Therefore, the site must accommodate the visitor in finding that ‘something’. Here are a few simple tips that can help ensure that your site visitors at least stay longer than 2 seconds.
- Place your most important keywords in links on the nav bar. Make sure the links go to that product (or group of products).
- Place your top keywords on your page text in links to that product or (group of products).
- Make sure your search box is prominently displayed and easy to find.
- If you have a few flagship products, place their thumbnails on the page with links to those products.
- Make sure the link to your contact information is easy to spot
- If you have more than 5 product categories, pay close attention to how the category links are arranged on the nav bar. Place the most popular ones at the top.
Have you ever been to websites that seem to deliberately make it difficult to find what you want? And what happens when you land on a site like this? You probably move on to the next site. There are volumes written about good web design and that subject goes well beyond just these tips. But keeping the basics in mind and role-playing your site visitors will help you turn more site visitors into customers.