Does that email reflect your business image?

Early in my career I worked for Owens Corning in a

manufacturing plant where my responsibilities included employee

communications.  Owens Corning was a

centralized company with lots of rules and guidelines issued by the corporate

office.

workplace. But there is one document from my Owens Corning days that I miss.

New employees were issued a company manual of style that provided explicit

instructions for using the Owens Corning name, job titles, employee names,

products and customers in print. The manual had samples of correct letters,

memos and other communications.

I was frustrated by the need for approval when I wanted to

try new formats for the employee newsletter but I always knew how to refer to

people, use their titles and identify specifics in written communications.

Imagine how much easier it would be to get through your email if all of

the senders used some kind of manual of style.

which message to read first. Every email begins with a salutation that includes

a name or just a name so you know who the intended recipient is. Emails have

clear content, punctuation and bullet points for longer messages so you don’t

have to wade through a sea of type. At the end of an email there is a signature

with all the contact information a reader might need.

communications that reflect your company image and don't look like text

message chat between middle schoolers.