Dictionary of Marketing Terms: ZIP select
ZIP select
process of selecting records from a promotion file or list, based upon the ZIP code area in which the individuals reside (or work). Direct marketers often select records that, based upon a ZIP code analysis of current customer addresses, are expected to respond best to a promotion. ZIP selects are also made to test response to a promotion by individuals residing in a particular ZIP code area. ZIP selects are usually performed during a merge/purge.
