goods or services sold at the full established price without allowances or discounts. Undiscounted pricing protects catalog houses and other direct marketers from the cost of reprinting price sheets and promotions each time a price is changed. It also reduces the possibility that a customer will be annoyed to discover someone else paid less for the same thing. Undiscounted pricing works best for goods and services with stable demand and little price elasticity.
goods or services sold at the full established price without allowances or discounts. Undiscounted pricing protects catalog houses and other direct marketers from the cost of reprinting price sheets and promotions each time a price is changed. It also reduces the possibility that a customer will be annoyed to discover someone else paid less for the same thing. Undiscounted pricing works best for goods and services with stable demand and little price elasticity.
