Dictionary of Marketing Terms: Traffic Audit Bureau (TAB)
Traffic Audit Bureau (TAB)
not-for-profit organization of approximately 450 members (advertisers and outdoor advertising plant operators) whose goal is to authenticate circulation data for out-of-home media. Founded in 1933, and headquartered in New York City, TAB works to inform and educate the advertising community on the quantitative and qualitative values of all forms of out-of-home media. In special instances, the organization audits visibility values and certifies advertising placement.
