special price offered to retailers by wholesalers, manufacturers, or distributors or by a seller to individuals or organizations in a related industry. For example, an over-the-counter drug might be sold at a special trade rate to physicians who will dispense it to their patients.
special price offered to retailers by wholesalers, manufacturers, or distributors or by a seller to individuals or organizations in a related industry. For example, some publications offer special trade rates to businesses that will make the publications available to prospects for subscription or single-copy sales; this is commonly done by fashion and beauty magazines, which offer a trade rate to beauty-salon operators who will display the magazines in a reception room. Trade shows and conventions offer special admission rates to business people that might buy from the trade-show exhibitors. A marketer introducing a new product or selling a product in a competitive market might offer a trade rate to individuals with influence on buyers outside the trade. For example, an over-thecounter drug might be sold at a special trade rate to physicians who will dispense it to their patients.
