Dictionary of Marketing Terms: top of mind
top of mind
in advertising research, phrase used to describe the first brand name, product name, or advertising campaign that a respondent mentions in answer to an appropriate question.
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and cutting-edge guides and resources. Covering a wide range of topics, from starting a business, fundraising, sales and marketing, and leadership, to emerging AI
technologies and industry trends, AllBusiness.com empowers professionals with the knowledge they need to succeed.