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    Definition of tip-on

    Dictionary of Marketing Terms: tip-on
    tip-on

    item attached with spot glue or a glue strip to a promotion piece or to a page in a catalog, magazine, or book. Examples of tipons are reply forms, product samples, cents-off coupons, or subscription renewal notices. Tip-ons are frequently confused with tip-ins, which become an integral part of the bound product, requiring more complex application devices.

    When renewal notices, which usually mail standard class, are tipped onto magazine covers in lieu of an address label, care must be taken to presort the renewal documents in accordance with Periodicals class regulations, so that the magazines can be mailed Periodicals class. renewal promotions are often used as expire issue tip-ons, with copy that clearly announces this is the last issue.

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