Dictionary of Marketing Terms: tilt shot
tilt shot
camera angle that looks up or down at the object being photographed, instead of being on the same level. Tilt shots are usually more dramatic than straight-angle shots. A downward tilt shot is used to observe action over a large area such as a football field; to create a kaleidoscope effect, such as that achieved when looking down at the movements of a water ballet; or to create a psychological impression of inferiority or weakness-for example, by looking down at a small child. Conversely, an upward tilt shot lends an impression of superiority, awe, or size-for example, by looking up at the "Jolly Green Giant" or the spires of a cathedral.