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Definition of telephone agency

Dictionary of Marketing Terms: telephone agency
telephone agency

business that makes and/or receives telemarketing calls for another organization or individual. Telephone agents frequently specialize in either incoming or outbound calls and in either consumer or business products and services. Telephone agencies are usually paid on a commission basis as some percentage (usually 15%) of the gross or net revenue generated, or they may be paid a fee based on the number of calls, contacts, or completed calls made. Agencies paid on a net basis usually take responsibility for collecting payments from the buyers. A telephone agent will generally work with its clients to develop a script to be followed by each caller that fulfills the objectives of, and represents the style of, each client.

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