Dictionary of Marketing Terms: telecollections
telecollections
use of outbound telemarketing to contact debtors and collect debts. Some marketers have found that a telecollections effort in place of a mailed invoice during the normal billing cycle is a strong payment incentive. Other marketers use telecollections at the end of their regular mailed billing series. Because telecollections are often perceived to be a "strong-arm" tactic, telecollection calls early in the billing cycle have to be carefully scripted to avoid antagonizing good customers.
