Dictionary of Marketing Terms: synchrographics
synchrographics
data about a consumer related to the timing of significant life events such as marriage, birth of a child, college graduation, or purchase of a home. This information is useful to direct marketers because the need for a related product or service can be predicted to occur in conjunction with these events. For example, a new parent will frequently be sent promotions for various baby care products, furniture, and parenting publications. New home buyers are good prospects for lawn and garden tools, major appliances, and repair/renovation services.
