Dictionary of Marketing Terms: strategic business unit (SBU)
strategic business unit (SBU)
company division, product line within a division, or single product or company brand that has an objective and mission different from other company business and that can be marketed independently from the rest of the company. The organizational structure of an SBU is typically less disciplined than the organizational structure of the parent company, allowing the SBU to respond more quickly to market changes and opportunities.
