Dictionary of Marketing Terms: spot television
spot television
local television time set aside for spot commercials. When advertisers speak of spot television, they are referring to the purchase of commercial time in a market-by-market buy.
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and cutting-edge guides and resources. Covering a wide range of topics, from starting a business, fundraising, sales and marketing, and leadership, to emerging AI
technologies and industry trends, AllBusiness.com empowers professionals with the knowledge they need to succeed.