channel of sale that generated an order or customer. source evaluation is an essential part of direct marketing that enables marketers to concentrate their promotion expenditures on the best sources.
- see source code.
- a place from which information is copied; the opposite of target.
- one of the three parts of a field-effect transistor (see field-effect transistor).
- audio.
channel of sale that generated an order or customer. source evaluation is an essential part of direct marketing that enables marketers to concentrate their promotion expenditures on the best sources. Sources are evaluated not just by number of orders generated, but also in terms of profitability, taking into account the longterm purchase and payment history of each customer by source. Sources for magazine subscription orders include insert cards (see bind-in; blow-in), direct-mail promotions, white mail, subscription agents, and renewals. Sources may be broken into subsets by key codes that indicate the list, promotion campaign, package, or offer that generated an order from a particular source.
