Dictionary of Marketing Terms: slug
slug
Advertising: signature of an advertiser on a print advertisement. The slug can be a distinctive logo, trademark (TM), or simply the name of the advertiser (with or without the address) placed in the advertisement for identification.
Printing:
- a one-piece line of type that is cast by machine, rather than by hand.
- piece of metal usually measuring six points in thickness used for spacing between lines of type.
Television production: blank footage inserted into a film or videotape to represent a program or portion thereof that is still to come. The slug will be the exact length of the forthcoming piece so that the running time of the footage will be the same as that of the finished product.
