Dictionary of Finance and Investment Terms: slippage
slippage
Securities:
- price erosion between a quoted price and an executiondue to selling pressure.
- higher than expected transaction costs.
Corporate finance: shortfall in projected revenues, sales, earnings, or other target figure.
United Kingdom: excess expenditure of investment capital (in U.S. called burn rate).
Dictionary of Marketing Terms: slippage
slippage
- term referring to people who purchase a product intending to redeem a coupon, request a rebate, or send in for a premium, but fail to do so.
- ratio between people who actually take advantage of the type of promotion defined above and those who don't. This ratio is usually calculated as a percentage of total purchases. Most advertisers project a certain degree of slippage in their promotions in order to forecast the promotion's results; also known as slippage rate.
