Dictionary of Marketing Terms: serigraphy
serigraphy
color printing method in which ink is forced through a stencil placed over a screen; also called silk screen. A stencil is created for each color. Then, one at a time, each stencil is placed on a fine wire or silk screen. A squeegee is passed over the stencil so that the ink goes on the surface below, except where the stencil prevents the flow of ink. Because this process can be used on any surface, it is ideal for printing messages on T-shirts. Serigraphy is also usually the most economical method of printing small runs of posters and signs.
