Dictionary of Marketing Terms: scratch and sniff
scratch and sniff
action device used in advertising and direct-mail promotion consisting of an area impregnated with a fragrance that is released by lightly scratching the surface.
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and cutting-edge guides and resources. Covering a wide range of topics, from starting a business, fundraising, sales and marketing, and leadership, to emerging AI
technologies and industry trends, AllBusiness.com empowers professionals with the knowledge they need to succeed.