Dictionary of Business Terms: scatter plan
scatter plan
broadcast media plan that schedules advertising announcements to run during a variety of radio and/or television programs. This schedule gives an advertiser a wider audience for the advertising dollar than being a sponsor of a single program would achieve.
Dictionary of Marketing Terms: scatter plan
scatter plan
broadcast media plan that schedules advertising announcements to run during a variety of radio and/or television programs. This schedule gives an advertiser a wider audience for the advertising dollar than would be achieved by being a sponsor of a single program.
