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Definition of sales literature

Dictionary of Banking Terms: sales literature
sales literature

brochures, pamphlets, and other printed booklets containing information on rates, savings accounts, and other banking services, found near the teller counter in a bank or branch office. If the products described are listed securities, sales literature is provided for general disclosure only, and is not an offer to sell. A prospectus for mutual fund shares, on the other hand, discloses terms and conditions under which securities may be sold to the public, and redeemed, and is available on request in banks offering mutual funds.

Dictionary of Business Terms: sales literature
sales literature

written material designed to help sell a product or service.

Dictionary of Finance and Investment Terms: sales literature
sales literature

In general: written material designed to help sell a product or a service.
Investments: written material issued by a securities brokerage firm, mutual fund, underwriter, or other institution selling a product that explains the advantages of the investment product. Such literature must be truthful and must comply with disclosure regulations issued by the Securities and Exchange Commission and state securities agencies.

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