Dictionary of Insurance Terms: rollout
rollout
method of terminating a split dollar life insurance policy by the company transferring its interest in the policy (after the company has effected the largest policy loan permitted equal to the cash value) to the insured employee. The insured employee, by accepting this transfer, incurs the obligation to continue to service the interest on the policy loan made by the company.
Dictionary of Marketing Terms: rollout
rollout
Direct mail: main or largest mailing effort in a direct-mail campaign sent to the names remaining on the promotion list after either one or more test mailings to a sample of the list have shown positive results. See also pyramiding.
Merchandising: full introduction of a new product to the entire market after a successful test introduction.
