Dictionary of Marketing Terms: reply envelope
reply envelope
self-addressed envelope provided by a direct marketer for the return of orders or other replies. The ease of using a reply envelope increases the likelihood of getting a response. business reply envelopes are also postage paid by the direct marketer, to remove one more barrier to response. Most direct-mail packages include a reply envelope, but these envelopes are also inserted into magazines and catalogs and are distributed in a variety of other ways as well. Some reply envelopes include an order form on the envelope flap.
