Dictionary of Marketing Terms: refund offer
refund offer
- manufacturer or sales-promotion strategy that promises to refund part of the retail sales price to the consumer upon receipt of proof of purchase; also called rebate offer. Although the purpose of the refund is to motivate buyers, the sellers assume most buyers will not go to the trouble of requesting a refund.
- sales-promotion strategy that guarantees the buyer a refund if not satisfied. See also hard offer; trial offer.
