Dictionary of Marketing Terms: Publishers Clearing House
Publishers Clearing House
one of the largest subscription agents, PCH, located in Port Washington, New York, is known to the public for its sweepstakes promotions, first used in 1967, which make use of stamp sheets, stickers, and other action devices, It is extremely advantageous for small magazines with small direct mail budgets to be included in a PCH mailing because of the large number of orders generated by a large-scale mailing such as this.
